Welcome to nohacks.show, a weekly podcast that lets smart people talk to you about better online experiences! In this episode, I talked to Daphne Tideman, a renowned growth consultant, mentor, public speaker, author, and specialist in helping eco-friendly and wellness direct-to-consumer startups grow faster. Daphne shares her insights on the importance of a growth mindset in both individual and organizational contexts, emphasizing the need to embrace failed experiments as opportunities for learning and improvement. Daphne discusses her unique journey into the field of growth, starting from a background in finance to finding her passion in marketing and growth hacking. She highlights her approach to growth consulting and the importance of aligning personal values with professional work. The conversation also touches on the concept of growth experiments, where Daphne illustrates how to effectively utilize failures as stepping stones for success. She emphasizes the importance of preparation before experiments and the need for a systematic approach to assessing and learning from outcomes. Additionally, Daphne shares her experiences as a mentor in the GrowthMentor community, offering insights into how mentorship can help individuals and businesses thrive. She also delves into the nuances of building a growth mindset within a company, stressing the significance of management's role in fostering an environment that encourages risk-taking and learning from mistakes. Finally, Daphne draws interesting parallels between her experience as a runner and her professional work in growth, illustrating how perseverance, dealing with failure, and understanding the difference between discomfort and pain are crucial in both domains. Episode links: Daphne's LinkedInDaphne's websiteExperimentation EliteGrowthMentorChapter Timestamps: 00:00:33 Introduction 00:01:23 Daphne's Journey into Growth 00:03:06 The Concept of Growth Mindset 00:07:02 Specializing in Eco-Friendly and Wellness Brands 00:09:05 The Role of Niching in Growth Consulting 00:10:11 Experiences as a GrowthMentor 00:12:09 Building a Growth Mindset in Companies 00:16:46 Utilizing Growth Experiments Effectively 00:18:14 Preparing for and Learning from Experiments 00:20:48 The Challenges and Rewards of Growth Consultancy 00:22:49 Running and Growth: Drawing Parallels