Welcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences! In this episode, I welcome André Morys, CEO and founder of konversionKRAFT and a renowned authority in behavioral economics, neuromarketing, and optimization. We discussed the fascinating world of experimentation culture in business optimization, contrasting it with traditional decision-making approaches. André offers insightful commentary on the shift from a top-down management style to a data-driven, bottom-up approach, emphasizing the need for organizational change and the challenges of combating entrenched hierarchical structures with data and experimentation. He shares his expertise on how to implement successful cultural shifts in organizations, stressing the importance of executive buy-in and the need to understand and adapt to existing corporate cultures. We also talked about hippos! Both kinds. This episode is a must-listen for anyone interested in understanding the dynamics of experimentation culture in modern business environments and the strategies needed for successful implementation.  Links from the episode: konversionKraftgrowth marketing SUMMITAndré's LinkedInTune in for an enlightening conversation and don't forget to rate and review the episode! nohacks.show YouTube LinkedIn