Welcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences!  In this episode, Ton Wesseling, founder of Online Dialogue and a pivotal figure in the field of conversion rate optimization (CRO), delves into the cultural and organizational elements that foster a thriving environment for optimization experts in the Netherlands.  Ton explains how these factors contribute to a culture that embraces experimentation and learning from mistakes. He shares his journey from building websites at university to falling in love with data and optimization, highlighting the evolution of CRO and the importance of diversity, safe spaces, and the growth mindset in driving innovation.  The episode also touches on the impact of AI in experimentation and the transformative power of sharing knowledge within the digital optimization community. Episode links: The Conference formerly known as Conversion HotelTon's LinkedInOnline Dialogue --- Tune in for an enlightening conversation and don't forget to rate and review the episode! nohacks.show YouTube LinkedIn Episode intro/outro music by Josh Silverbauer (LinkedIn, Analyrical YouTube) and Jacon Packer (LinkedIn, Quantable Analytics)