Welcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences! In this episode, I talked to Alun Lucas, a repeat guest with unique expertise in web form optimization, who delves into the art and science of enhancing online experiences through better form design. Alun shared his journey from advertising to becoming a web form specialist at Zuko, a company dedicated to revolutionizing how web forms work by focusing on user-friendly error messages and validation techniques.  With a rich background in tech and a passion for user experience, Alun explored the evolution of web forms, the importance of clear and helpful error messaging, and the role of inline validation in boosting user satisfaction and conversion rates.  A must-listen for anyone interested in making their forms more efficient and user-friendly. Links from the episode: Alun's LinkedInZuko--- Tune in for an enlightening conversation and don't forget to rate and review the episode! nohacks.show YouTube LinkedIn Episode intro/outro music by Josh Silverbauer (LinkedIn, Analyrical YouTube) and Jacon Packer (LinkedIn, Quantable Analytics)