Welcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences! In this episode I talked to Els Aerts, user research advocate and co-founder of AGConsult. We explored the deep nuances of user research, the strategic decision of AGConsult to refrain from working with political parties, and the pivotal role of carefully crafted research questions in yielding actionable insights. Els shared her expert perspective on avoiding common research pitfalls and emphasized the importance of evidence-based decision-making. The conversation also touched on the "seven deadly sins of user research," offering a comprehensive understanding of the challenges and best practices in user testing. Through engaging anecdotes and a wealth of experience, Els shared valuable lessons on conducting meaningful research that truly enhances user experience. This episode is done as part of our partnership with Experimentation Elite - The UK's premier Experimentation and Conversion Rate Optimisation event on December 7th in Birmingham, UK https://experimentationelite.com/ https://www.linkedin.com/in/elsaertsuserresearch/ https://www.agconsult.com/en/ --- Tune in for an enlightening conversation and don't forget to rate and review the episode! nohacks.show YouTube LinkedIn Episode intro/outro music by Josh Silverbauer (LinkedIn, Analyrical YouTube) and Jacon Packer (LinkedIn, Quantable Analytics)