Welcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences!  This week, we're thrilled to have Nils Koppelmann, the brains behind 3tech agency, publisher of Your Weekly Dose of Experimentation, and co-founder of Conversion Stash. Sit back as we delve into an episode where we discussed the importance of tasks we often overlook, like documentation, in the realm of growth through experimentation. Nils shares insightful and humorous takes on the critical role documentation plays in web development and CRO. He likens it to essential daily habits—maybe not thrilling but crucial for avoiding future regrets. Adding a dose of humor to the mix, Nils entertains with a scenario about hiring an animal for his team, choosing a chameleon for its adaptability and versatility, echoing the essential skills needed in the dynamic field of CRO and digital experimentation. This episode promises a mix of laughs and learning as Nils unpacks the significance of keeping detailed experiment records. It's not just for the sake of accountability but as a foundation for ongoing innovation. Links: Nils Koppelmann's LinkedIn3techConversion StashExperimentation Elite--- Tune in for an enlightening conversation and don't forget to rate and review the episode! nohacks.show YouTube LinkedIn Episode intro/outro music by Josh Silverbauer (LinkedIn, Analyrical YouTube) and Jacon Packer (LinkedIn, Quantable Analytics)