Welcome to nohacks.show, a weekly podcast that lets smart people talk to you about better online experiences! In this episode, I talked to Daphne Tideman, a renowned growth consultant, mentor, public speaker, author, and specialist in helping eco-friendly and wellness direct-to-consumer startups grow faster. Daphne shares her insights on the importance of a growth mindset in both individual and organizational contexts, emphasizing the need to embrace failed experiments as opportunities for...

Welcome to nohacks.show, a weekly podcast that lets smart people talk to you about better online experiences! This is another episode done as part of our partnership with Experimentation Elite. In this episode, I talked to Joe Doveton, founder and CEO of Binary Bear Limited, and David Mannheim, author of "The Person in Personalization" and founder at Made With Intent, for a deep dive into the world of experimentation and conversion rate optimization (CRO).  The discussion pivots around the...

Welcome to nohacks.show! In this episode, we welcome Jonny Longden, Director at Journey Further, to discuss the concept of breaking out of the CRO pigeonhole and making experimentation more strategic. With over two decades in the field, Jonny shares insights on the evolution of CRO and experimentation, the importance of integrating creativity with data analytics, and how businesses can use experimentation for strategic decision-making. The episode also touches on the upcoming Experimentation...

Welcome to nohacks.show, a weekly podcast that lets smart people talk to you about better online experiences! This is another episode done as part of our partnership with Experimentation Elite. For those who do not know, Experimentation Elite is the UK’s premier Experimentation and Conversion Rate Optimization event happening in London on December 7th, so if you have not done it already - head over to experimentationelite.com and get your ticket today. My guest today is Michael Aagaard, a...

On today's episode of nohacks.show, we dove deep with our AI guest into the dynamic world of digital marketing and the role of AI in shaking things up.  We unpacked how AI is the ultimate backstage crew, making personalized marketing more than just a name on an email—it's about predictive playlists, tailor-made browsing, and spot-on recommendations, all while balancing the fine line between helpful and heavy-handed.  Our AI expert demystified common misconceptions about AI in the industry,...

Welcome to No Hacks Show, a weekly podcast in which smart guests talk about how you can optimize your online presence. My guest today is the co-host of the incredible From A to B podcast - Shiva Manjunath. Those of you who know Shiva also know that he is one of the most unique voices in the world of experimentation (experimentation LinkedIn as he called it), king of CRO memes, and so much more! Tune in and don't forget to also check out Shiva's podcast! Episode links: Shiva's LinkedInFrom...

Welcome to No Hacks Show, a weekly podcast in which smart guests talk about how you can optimize your online presence. My guest today is David Tao, co-founder and CEO of BarBend. David is a veteran of the health & fitness industry, with nearly a decade of experience building and running editorial teams in the space.  Stay tuned to learn all you need to know about creating something a big brand from scratch, by using the power of great content. Episode links: David's LinkedInBarBend

Welcome to No Hacks Show, a weekly podcast in which smart guests talk about how you can optimize your online presence. If you are: A digital marketing professional wondering how this new form of computing will change your jobA marketing manager or director looking for ways to leverage these new tools in your organizationOr a marketing agency owner wondering what is going to happen to your business modelThis episode is for you! Our guest today is Jim Sterne, consultant, co-founder of the...

Welcome to No Hacks Show, a weekly podcast in which smart guests talk about the many ways you can optimize your online presence. This episode is all about email marketing, more specifically about designing an efficient onboarding email series. Our guest for this episode was Vassilena Valchanova - Digital Marketing Strategist, Trainer & Speaker, and someone you definitely should follow on LinkedIn for daily tips on copywriting, branding, digital strategy, content marketing, and so...

Welcome to No Hacks Show, a weekly podcast in which we talk to smart guests about the many ways you can optimize your online presence. My guest today is Samuel Larsen and we are about to discuss loyalty programs and how you can use them to boost your ecommerce business. Samuel is the founder of CRO Gurus - a conversion optimization agency where he optimizes ecommerce storefronts and squeezes more profit from their clients’ current traffic. Check out the episode to learn all you need about...

Joe Glover is a marketer turned community leader. He founded the Marketing Meetup in 2016 which has now grown into a community of 42000 marketers around the world. The Marketing Meetup hosts positively lovely events with the mission of helping as many marketers as possible. In this episode, we talked about the role of communities in marketing.  How he grew The Marketing Meetup and what can brands learn from this journey. Links in the episode: The Marketing MeetupE-commerce DayJoe...

Neal Goyal, is a DTC Coach for $50m+ Brands. He is the Team Lead and a Strategic Account Executive at Tapcart where he helps Enterprise DTC brands on Shopify Plus solve challenges with conversions, retention, CX, customer acquisition, and engagement. In this episode we’re talking about mobile. Can you claim you’re truly omnichannel if you don’t have a mobile app? Is it worth investing given the move to privacy and high friction for customers? Links in the episode: Neal Goyal's...

Jason Greenwood is the founder of Greenwood Consulting. He has over 20+ years experience in the eCommerce industry. In this episode, we talked about why B2B eCommerce is currently the 'dark horse' of the eCommerce world  and why DTC brands need them. Links in the episode: Jason Greenwood's LinkedInGreenwood ConsultingThe E-commerce Edge Podcast If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.

Welcome to No Hacks Show, a weekly podcast where we are joined by smart guests to discuss many different ways you can optimize your online presence. Joining us today to talk about personalisation is David Mannheim. David is: Founder at Made with Intent - the customer intent platformAuthor (currently writing) of The Person in PersonalisationIn this episode, we discussed: Disney parks!What personalisation is, and what it isn’tHow smaller brands can start doing itThe future of personalisationAI!...

Welcome to No Hacks Show, a weekly podcast in which your hosts talk to smart guests about the many ways you can optimize your online presence. Our guest today is Natalie Thomas - director of CRO and UX strategy at The Good.  Natalie leads a diverse team to discover untapped opportunities, marry visitor goals to business objectives, and improve KPIs for brands big and small.  In this episode, we discussed industry benchmarks and why you shouldn't rely on them when making business decisions....

Kate Cook is an Analytics Translator & Marketing Strategist. She heads the Analytics team at The Lumery and the gal behind attribution gal. In this episode, we talked about the looming GA4 apocalypse on July 1 2023 and provided a survival kit of great resources to keep you afloat during this transition. Don’t miss this episode! Helpful links below. Links in the episode: GA4 Migration ChecklistBig Query Session Dimensions & Metrics UA vs GA4 Comparing MetricsJuliana JacksonCharles...

Welcome to No Hacks Show, a weekly podcast in which we talk to smart guests about the many ways you can optimize your online presence. Today's guest is Eli Schwartz! Eli is a growth advisor who worked with companies like WordPress, Tinder, Coinbase, Mixpanel - to name a few, book and course author, conference speaker, co-host of the Contrarian Marketing podcast… and a lot more. Listen to learn why SEO is never going to die, if SEO is the right investment for every business, why SEO is a...

Welcome to No Hacks Show, a weekly podcast where your hosts - Sani and Cath - are joined by smart guests to discuss many different ways you can optimize your online presence.  We had Kasey Luck, a CXL instructor and founder of Luck & Co Agency. They help 7 and 8-figure e-commerce brands maximize their email & SMS revenue. In this episode, Cath and Kasey talked about hyper-segmentation in emails, why it can potentially hurt you in the long run, and what you should do instead. Links...

Welcome to No Hacks Show, a weekly podcast where your hosts - Sani and Cath - are joined by smart guests to discuss many different ways you can optimize your online presence.  In this episode, we talked to Paul Wilkins, co-founder and Head of Strategy at Conversio, and Devon Boyd, channels and Alliances Director at AB Tasty. Check out the episode if you want to learn how you can use experimentation to improve every single thing about your website, not just the conversion rate. This episode...

Welcome to No Hacks Show, a weekly podcast where your hosts - Sani and Cath - are joined by smart guests to discuss many different ways you can optimize your online presence.  In this episode, we talked to the faces, and voices behind the How Shoppers Think YouTube channel, Lorenzo Carreri and Rishi Rawat, and we talked about distractions. Check out the episode to learn why Amazon can get away with busy product page designs, how to approach pages full of distraction, attention tax, and much...

Adam Kitchen is the co-founder of Magnet Monster. He’s created retention strategies for over 150 ecommerce brands on Klaviyo. In this episode, we talked about customer retention, why the first 30 days post purchase is crucial and how you can maximize traffic thru email. Links in the episode: Magnet Monster NewsletterAdam Kitchen LinkedInAdam Kitchen TwitterEp 57: Email Marketing in a Privacy-oriented World If you learned something new today, we would appreciate it if you can leave us a...

Welcome to No Hacks Show, a weekly podcast where your hosts - Sani and Cath - are joined by smart guests to discuss many different ways you can optimize your online presence.  In this episode, we discussed cognitive biases with Kenda Macdonald, CEO of Automation Ninjas. Check out the episode if you want to learn how to spot and combat cognitive biases before they kill your conversions. This episode was done in partnership with Experimentation Elite - The UK's only conference & awards...

Juan Mendoza is the author of The Martech Weekly and host of Making Sense of Martech podcast. In this episode, Juan shares his journey from building his newsletter slowly to taking the leap from being employed to going full-time on The Martech Weekly. Links in the episode: The Martech WeeklyMaking Sense of Martech PodcastJuan Mendoza’s LinkedInEp. 64 Marketing Attribution Fantasy If you learned something new today, we would appreciate it if you can leave us a review on your favorite...

Marie Potel-Saville is the Founder of Amurabi, a legal innovation studio which was recently awarded the "Most Innovative Privacy Project 2022" by the IAPP and W@Privacy. In this episode, we talked about misleading practices online, defining what dark patterns are and how we can move the dark to fair patterns. Links: Marie Potel-Saville LinkedInFair PatternsAmurabiDeceptive PatternsIf you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast...

Our guest in this episode is Peter Gardner, co-founder of Blend Commerce, a Shopify Plus agency, and he is joining us to tell you all you need to know about the urgency in e-commerce. If you want to learn about: What is the worst way to create urgency in an e-commerce websiteThe restaurant tactic for creating urgency and how it translates to e-commerceTop three tactics for creating urgency for e-commerce websites Then check out the episode, then please consider rating, reviewing, and sharing...