Most people have a misconception that Omni & Multi-Channel are interchangeable when in reality they are not. In today's episode, I dive into Episode Highlights: What's Omni Channel Marketing all about? Understanding the difference between Omni Channel and Multi-Channel Marketing How to leverage your channels effectively to sell your offer Unraveling the Costco Analogy: Lessons in Omni Channel Marketing Analyzing buying power and the importance of diversifying it Our services are now booking Omni channel consulting retainer: Work with me as your in-house marketing consultant for 6 months! Learn more DFY Omni channel marketing calendar: Get 100 custom content outlines in one sitting for you to post on any marketing platform. Learn More 1:1 Business Coaching: Learn how to book out your high ticket DFY offer with RICH clients using omni channel marketing. Apply now What is a RICH client? It is an acronym I created to describe the creme de la creme of clients and the type of leads my clients get for their done for you (DFY) offer after they work with me. A RICH CLIENT IS Ready right now: They came to the right place at the right time. They won’t make you rush through your service and will give you the freedom to produce high-quality work. They also need your offer right now and not a year from now. Investment in hand: They have the money to invest in your offer and are willing to pay for the offer as is. No tweaks necessary. Crave your offer: They want what you are selling. They know which offer best suits them, and they value the service as it is. Hard work: They want the result as bad as you do. These clients are dedicated to passing off information on time, and being responsive. They respect your process and want to be an active participant in getting the result they paid for.