Ep 13. Marketing Personas: 3 reasons why you aren't booking out your done-for-you offer.
Description
In this episode, I'm introducing three marketing personas - the high achiever, the handyman, and the hype. By identifying your marketing persona, you can learn how your marketing is affecting your ability to sell your offer & what you should do instead. In this episode, we'll cover:
The power of messy action and selling according to your content style
Selling the job vs selling the offer
Omni-channel content as a key element of the sales process
Using different genres of content to sell your offers
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