Ep 19. The difference between a CMO & A social media manager + how to tell which one you need
Description
In this episode, I'm differentiating between the roles of CMO and social media manager on your marketing team. It's so common for people to lump together all marketing jobs under one general umbrella, but there's a monumental difference between a social media manager and CMO, and in this episode, I'm sharing why. We'll cover:
How your CMO partners with your financial team to inform your marketing strategy
Why a CMO integration into your team is different than a social media manager
The difference in scope between a CMO and social media manager
How a CMO goes beyond general marketing tasks
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