Welcome to Campaign Chats! In this series, I'll do mini lessons and deep dives into trending topics and some of the hottest campaign releases. In today's episode, we cover the recent viral post from Free People talking about "micro shorts" and how the comment section blew up on this new short "trend". In this episode I breakdown - My personal story with short shorts as a woman who is 5'9 and how I think this will resonate with the current free people consumer - How does a campaign like this even happen? Who's responsible for creating content like this? Is it the marketing team's or the product team's fault? - What does a company do once a campaign has gone viral in the WRONG way? Do they take it down or leave it up and if so why? Our ⁠Campaign Management⁠ service is booking now!