Our newest guest, Tilo Bonow is the Founder and CEO at Piabo PR. In this episode of OFF THE RECORD, Philipp and Tilo sat down to talk about the importance of personal branding, how it can help drive success, and the importance of applying appropriate PR strategies to your goals. - Overview of Episode: [2:44] Piabo PR [5:58] Deliver the best product [10:58] How to deal with different types of goals from companies [13:53] Should you tell when a customer has a wrong goal? [17:02] What is required for success [20:55] PR in the US vs. Europe [26:00] What infrastructure is necessary to work with Piabo PR or adopt a successful PR strategy? [33:36] Personal branding. How to start from scratch? [40:48] Why are you publishing a book? Talking about 'Light your Fire' [44:45] Innovation. How does the future look like? Where do you see innovative heroes? [52:40] NFT in the art world - Discover the Cherrydeck discussion on NFTs here: https://www.crowdcast.io/e/a-discussion-on-nfts - Stay up to date with the latest episodes of ‘Off the Record — Conversations on the Creative Landscape’ by “Following” us. Recommend a guest, or yourself, by sending an email to [email protected] :e-mail: - Read more about Tilo's story here: https://cherrydeck.com/blog Host: Philipp Baumgaertel (@philippb_ok) Guest: Tilo Bonow (https://www.linkedin.com/in/tilobonow/?originalSubdomain=de), Founder and CEO of Piabo PR (https://piabo.net/) Music: Era Beats (@era_beats93 Post Production: Julia Radtke (@julejuliaj) Design: Mariana Mourão (@marianasmourao) Off the Record is brought to you by Cherrydeck (@cherrydeck). Website: https://cherrydeck.com/