Our newest guest, Tilo Bonow is the Founder and CEO at Piabo PR. In this episode of OFF THE RECORD, Philipp and Tilo sat down to talk about the importance of personal branding, how it can help drive success, and the importance of applying appropriate PR strategies to your goals. - Overview of Episode: [2:44] Piabo PR [5:58] Deliver the best product [10:58] How to deal with different types of goals from companies [13:53] Should you tell when a customer has a wrong goal? [17:02] What is...

Our newest guest, Marius Bingener is the Content Development Team Lead at ABOUT YOU GmbH. Having previously worked as the Team Lead for Social Media, Marius shared his insights on how ABOUT YOU looks to produce native content, what trends he thinks will develop, and how ABOUT YOU is constantly integrating influencer marketing. - Overview of Episode: [3:09] Native content and innovative thinking at ABOUT YOU [5:25] Co-producing big campaigns [8:17] Actively recruiting brands for...

Our newest guest, Lennart Wittgen is the Managing Director at Kolle Rebbe GmbH. Lennart shared his insights on his career path, integrating sustainability at Kolle Rebbe through KORECT, and the impact diversity can have amongst other things. - Overview of Episode: [3:03] Brief update of what Kolle Rebbe is doing [3:40] Client relationship and awards [5:19] Lennart’s career wrap up and agency work [7:43] Helping people grow through a specific methodology and processes [9:36] Pushing change in...

After speaking with award-winning music composer, Ben Babbitt about his time writing the music for the computer game Kentucky Route Zero, his critic on Spotify, and what he would change in the music industry, we decided to ask him our three questions. The questions are the same for any guest we have on the podcast and are designed to help you navigate your next creative decision. Find out what Ben replied when we asked him: What do you think all artists should know? (1:30), What do you think...

LA-based music producer and musician, Ben Babbitt shared with us his insights in regard to the 7-year development behind the successful computer game, Kentucky Route Zero. Ben shared his views on the streaming platforms, such as Spotify, and the critics which he has in terms of how an artist's success is measured. Tune in to learn of the improvements and changes that Ben would like to implement in the music industry. Read more about Ben's story here:...

After speaking with content creator, Catarina Mira about how she pitches ideas to brands and runs after collaborations she can authentically stand behind, we decided to ask her our three questions. The questions are the same for any guest we have on the podcast and are designed to help you navigate your next creative decision. Find out what Catarina replied when we asked her: What do you think all creative people should know? (1:32), What do you think every brand should stop doing right now?...

Disney star turned content creator, Catarina Mira is passionate about telling stories through photography and filming. Referring to herself as a 'one women show', Catarina is in full control when it comes to deciding what brands to work for and what content she wants to show. Seeking a validation for what she was doing, Catarina moved from Portugal to England, and started visiting acting classes to enhance her skills. Learn about how Catarina pitches her ideas to brands and runs after...

After speaking with entrepreneur Gen Sadakane about slowing down during lockdown and focusing on what really matters, we decided to ask him our 3 questions. The questions are the same for any guest we have on the podcast and are designed to help you navigate your next creative decision. Find out what Gen replied when we asked him: What do you think all marketers should know? (1:10), What do you think every brand should stop doing right now? (3:08), If you could spend a thousand dollars on a...

Gen Sadakane is the co-founder and creative director of the globally known photo community, Eyeem. Believing that connecting with people is the key fundament, he is constantly looking for new ways to bring creative minds together. Through the impact of Covid-19 and the lockdowns that have been bracing the globe, Gen has learned that it is okay to slow down as long as your company remains its key direction. Listen to Gen's viewpoints on how he believes brands should stay more in the background...

After speaking with Arist von Harpe about his life and decision to purchase the Hamburger Morgenpost, we decided to ask him our 3 questions. The questions are the same for any guest we have on the podcast and are designed to help you navigate your next creative decision. Find out what Arist replied when we asked him: What do you think all marketers should know? (1:10), What do you think every brand should stop doing right now? (2:47), If you could spend a thousand dollars on an ad campaign...

Having initially studied engineering, Arist von Harpe has worked in various industries all over the world. After gaining years of experience when working for companies such as Boston Consulting Group (BCG), AOL, Facelift, and Xing, Arist stunned people when he decided to buy a local newspaper in Hamburg, the Hamburger Morgenpost (MOPO). "Of course, you don't wake up in the morning and say 'Yeah, I want to buy a newspaper', that's not how it was." Arist credits his decision for purchasing the...

After speaking with Graphic designer and renowned artist Alex Proba about her artistic journey and how she finds inspiration, we decided to ask her our 3 questions. The questions are the same for any guest we have on the podcast and are designed to help you navigate your next creative decision. Find out what Alex replied when we asked her: What do you think all artists should know? (1:40), What do you think every brand should stop doing right now? (4:11), If you could spend a thousand dollars...

"I just keep pushing and I don't take no for an answer". Graphic designer and renowned artist Alex Proba sat down with us and shared her artistic journey, seeking to inspire potential artists who don’t know how to get started. Growing up in a family of doctors, Alex initially thought that she would take on a career in dentistry. However, just as she was about to attend dental school, she realized this is not where her interests lie. Aiming to study graphic design and interior architecture,...