"Your brand story, stories you tell about your struggles, stories of hope, all of those stories make up who you are." - Lori Young     Lori Young is a brand marketing specialist and the founder of On a Mission Brand. She is also the host of the inspiring podcast "On a Mission Mojo." With a passion for helping heart-centered brands carry out their mission, Lori dedicates herself to strategizing ways to grow brand visibility and serve audiences in a bigger way. She believes in the power of collaboration and aims to create a team effort that makes a big impact while ensuring everyone has fun along the way.     Episode Summary: In this episode, host Jana Short interviews brand marketing specialist Lori Young. They discuss the importance of authenticity in branding and how sharing personal stories can create emotional connections with audiences. Lori opens up about her own vulnerable journey of coming out as gay later in life and the challenges she faced in accepting and embracing her true identity. She emphasizes the significance of being proud of who you are and not hiding it from anyone. The conversation delves into the power of stories in branding and how they can build trust and connection with others. Jana and Lori also touch on the role of websites and design in branding, highlighting the importance of a well-designed website with compelling copy.     Key Takeaways: Authenticity is key in branding. Being true to yourself and sharing your story can create emotional connections with your audience. Personal stories are powerful tools in branding. They can build trust, connection, and make your brand memorable. A well-designed website with compelling copy is crucial for making a strong first impression and attracting potential clients or customers. Familiarity, sex appeal, and curiosity are three elements that can capture attention and engage audiences in branding efforts. Building trust and rapport with your audience is essential. To establish a strong connection, show up consistently and be reliable.     Get in touch with Lori: www.onamissionbrands.com @‌onamission_brands https://www.facebook.com/onamissionbrands https://www.linkedin.com/in/onamissionbrands/     Lori’s Offer: Are you ready to ignite your passion, amplify your impact and dive deep into the stories of difference makers? Look no further than the On a Mission Mojo Podcast, your weekly dose of inspiration, motivation, and valuable insights. With each episode, you'll be taken on a transformative voyage as Lori engages in soul-stirring conversations, uncovering the secrets to success and the gritty determination it takes to create a positive difference in our world. Visit www.onamissionmojo.com to tune in.       Get in touch with Jana and listen to more Podcasts: https://www.janashort.com/     Show Music ‘Hold On’ by Amy Gerhartz https://www.amygerhartz.com/music.     Get the Best Holistic Life Magazine Subscription One of the fastest-growing independent magazines centered around holistic living. https://bestholisticlife.info/Subscription Grab Jana’s Free Monthly Coaching Tips: https://www.janashort.com/coaching-boost Connect with Jana Short: https://www.janashort.com/contact/