There’s a common worry that marketing and selling based on pain points might be viewed as manipulative, shady, or even resorting to cheap tactics.  …and it can be scary too! Engaging directly with your audience’s pain points can feel intimidating - like walking a tightrope of opinions. So, let's address the elephant in the room: Is it ethical to market and sell by tapping into our audience's pain points? 🤔 Well, here’s my take.  TUNE IN TO HEAR: 🤷 WTF pain points even are 😩 Why there’s a worry about marketing to pain points 💰 If selling to your audience’s pain points is OK, and examples of what that might look like LINKS:  💌 Subscribe to my emails ~ where I spill the tea on what’s working (and what’s not 🤦‍♀️) to scale your business the sustainable way. 🧘 My signature group program ~ Freedom Friendly Business 🎙 Full Show Notes