I'm sure if you sat down and thought about it, you could probably think of at least one viral ad that you've seen in your lifetime. Maybe it's the Budweiser Frogs, maybe it's the Old Spice Man on a Horse, or how about the Always #LikeAGirl campaign? Ads are constantly going viral for various reasons, but is there a secret behind virality? In this first episode in our Going Viral series, Lindsay Smith and Nathan Spell welcome Ari Diozon onto the show to talk about, and react to, recent viral ads.