Some of 2022's hottest audio topics included brand safety, contextual targeting, making podcasting a top tier player, and creative strategy. As we close out our 2022 On the Mic season, we thought it best to end on a subject that could potentially present a creative option for each of these topics: Programmatic Ad Buying. In today's episode, Lindsay Smith sits down with Bryan Barletta of Sounds Profitable fame and Jordan Bentley, Founder of Audiohook, to discuss how programmatic ad buying...

Best practices have a tendency to rule our life, even if you don’t always notice them. There’s the best way to load the dishwasher. There’s the best way to compose an email. There’s the best way to approach an advertising campaign… But what if what we consider to be best practices are actually hindering us? Utilizing a “one size fits all” approach puts a limit on critical thinking and creativity and when it comes to advertising and creator content, what’s good for the goose definitely isn’t...

We all have systems and research data that we can safely rely on to craft compelling advertising campaigns, but have you ever seen an approach and wondered “how did that idea work?!” In this episode of On the Mic with Ad Results Media, Lindsay and Nate are joined by Senior Copywriter, Ari Diozon, to break down human behavior and the subtle ways that advertisers can tap into human psychology to build more creative and impactful ads. For more information on Ad Results Media, please visit us at...

When you think of conversations happening around the podcasting space, Heather Osgood has to be at the top of your list of sources to turn to. As the founder of True Native Media, Heather is truly a podcast advertising maven. From True Native Media, to the Podcast Broker, and hosting The Podcast Advertising Playbook, Heather is an absolute specialist in the space. In this episode of On the Mic with Ad Results Media, Lindsay and Nate sit down with Heather to discuss her hot takes on...

Whether you take the main roads of higher education and internships or one of the many scenic routes that wind across the sprawling career landscape, there's no right or wrong way to arrive at a given field—least of all one as dependent on diverse perspectives as advertising. In today's episode, Lindsay and Nate are joined by Ari Diozon, Evan Brown, and Kelsie Utz to discuss the various trajectories that led them to the ad industry, the lessons they've brought with them, and how working in...

What separates the content creators from the influencers? The answer might not be as simple as you think. On today's episode, Lindsay and Nate are joined by Liz Hawks, Stephanie Moore, and Allie Wilmes of FleishmanHillard—a global PR and marketing agency—to discuss the differences and overlap between these two familiar styles of digital media-makers, and the different approaches brands should take when partnering with each. For more information on Ad Results Media, please visit us at...

As podcasting continues to grow, the industry events are getting bigger and better. On today's episode, Lindsay and Nate are joined by Bryan Barletta of Sounds Profitable and ARM's own Andrea Schwarzbach to discuss their takeaways from Podcast Movement, as well as how they hope the event—and the podcast industry as a whole—continues to evolve in the years to come. For more information on Ad Results Media, please visit us at adresultsmedia.com and for a transcription of this episode, check out...

Without third-party tools like cookies, advertisers will have to work harder to reach the right audience—or will they? In fact, creators are already in the business of curating highly engaged audiences. And the right brand partnered with the right creator can mean life-changing growth potential for creators and lifelong brand loyalty from their audience. Today, Dave Coulter joins to talk to us about how Daily Driven Exotics got started, the impact of brand partnerships, what he thinks about...

Like it or not, Google promises its third-party trackers are going away… Eventually. And while the exact moment of the browser cookie’s demise is a bit up in the air, its impact on advertising is already undeniable. Will the impending Cookiepocalypse be the end of advertising as we know it? Not likely. Still, brands can and should start preparing now, while it’s still possible to see the cookie jar as half-full. Today, we’re joined by Gretchen Smith, Vice President of Media at ARM, to talk...

Which is better: Host-read, or scripted ad reads? According to a new ground-breaking study from Sounds Profitable, the best answer might be... Yes. In this special edition of On the Mic, Tom Webster joins Lindsay and Nate to discuss what their latest study means for your podcast advertising strategy. Spoiler alert: there are no simple answers. But the data paints an incredibly useful picture for those of us who have been hungry for more data on the relative effectiveness of podcast ads. For...

When you think about chart-topping social media content in 2022, you probably picture viral dances or remixed memes. Madeline Mann breaks out of those boxes. After creating a successful YouTube channel at Self Made Millennial, she’s continued to find success with short-form video on TikTok and beyond. Her secret? Drawing from her HR background to fill a niche for career-focused coaching from a recruiters POV. Today, she joins us to talk about how she got started, the importance of...

Ah, sports—the niche that launched a thousand niches. On today's episode, Senior Copywriter and avid sports-watcher Evan Brown joins Lindsay and Nate to talk about why we love sports podcasts, how sports podcasts became so prolific, how brands can advertise to sports fans strategically, and the diversity of the genre. Subscribe to get more episodes of On the Mic delivered right to your podcast feed. And if you have a moment, we'd love for you to leave a review letting us know what you think...

VidCon is where today's hottest creators, industry leaders, and fans converge in one place. This years event, held in Anaheim, California brought together members of the creator economy to discuss current trends, the rise of short form video, the power of authenticity, and more. In this episode, Nathan Spell and Lindsay Smith sit down with some of ARM's agency leaders to discuss key takeaways and memorable moments from the creator event of the year. Weren't able to attend VidCon this year?...

It's an exciting time for podcasting and we continue to see explosive growth throughout the industry. Acquisitions are being made, new hosts are being announced, creators are bringing new, insightful, and joyful stories to the space, and adtech is bigger than ever.. With the first half of 2022 behind us, we wanted to take a look at some of the big moves being made in the space. In this episode of On the Mic with Ad Results Media, hosts Nathan Spell and Lindsay Smith sit down with Bryan...

When it comes to Host Read Ads vs. Pre-Recorded Ad Spots the question is...which is better? Here at Ad Results Media, we believe that each variation of an audio ad read holds it's own strengths and when run in tandem, creates a dynamic duo of opportunity. In this episode of On the Mic with Ad Results Media, hosts Lindsay Smith and Nathan Spell welcome Creative Operations Specialist, Brit Garcia, onto the show to discuss the variations of an ad read and the creative that goes into pulling...

If you're on the internet, then you probably experience at least one viral moment each day. Home videos, TikToks, and YouTube shorts go viral all the time...but can a podcast go viral? What exactly goes into going viral? And can virality be formulated? In this episode of On the Mic with Ad Results Media, Lindsay Smith and Nathan Spell sit down with Creative Director, Tony Carnevale and Copywriter, Molly Holmes, to discuss exactly what going viral means and the methods behind it. 

I'm sure if you sat down and thought about it, you could probably think of at least one viral ad that you've seen in your lifetime. Maybe it's the Budweiser Frogs, maybe it's the Old Spice Man on a Horse, or how about the Always #LikeAGirl campaign? Ads are constantly going viral for various reasons, but is there a secret behind virality? In this first episode in our Going Viral series, Lindsay Smith and Nathan Spell welcome Ari Diozon onto the show to talk about, and react to, recent viral...

Have you ever considered that your outside hobbies or activities could actually influence the way you work? In this episode of On the Mic with Ad Results Media, Nate Spell and Lindsay Smith are joined by ARM team members Tony Carnevale, Brit Garcia, and Ari Diozon to chat through their out-of-work hobbies and how they bring creativity into the workplace.

The day is finally here! In this episode of On the Mic, Senior Copywriter, Evan Brown, unveils the final musical selections for OTM. Will Nathan and Lindsay be impressed with his final pieces? Tune in to hear the future of On the Mic in this Music in Podcasting finale. 

Lindsay and Nate are back again with Evan Brown as we discuss what the new theme song for On the Mic could look like. Will Evan be the Danny Elfman to Lindsay and Nate's Tim Burton? Will the trombone and theremin make an appearance in the new episode? Pull up a seat and take a listen to Part 2 of On the Mic's Music in Podcasting series.

Have you ever thought about the impact that music has on podcasts? In this episode of On the Mic with Ad Results Media, co-hosts Lindsay Smith and Nathan Spell work with Senior Copywriter Evan Brown, to discuss the nuance of music in the podcasting space. Together they review multiple podcast openers and collaborate on what the new sound of On the Mic might be.

What do Roblox, YouTube, and TikTok have in common? They're all brought together by YouTuber, MeganPlays! In this episode of On the Mic with Ad Results Media, Lindsay Smith sits down with Megan to talk through building your audience on YouTube, how to choose the proper advertisers for your audience, as well as to answer the question:  What exactly is Roblox? 

On the Mic is back and ready to kickoff 2022 with an in-depth creative interview with the hilarious TikTok and Youtube family, The McFarlands. Touted as "Your mother's favorite TikTok page" The McFarland family didn't waste any time gaining millions of followers from their viral TikTok skits. In this episode we break down the creation of TikTok content, how to deliver a successful branded ad, and what it means to just have fun with your family.

In this special episode of On the Mic with Ad Results Media, join Jon Favreau, host of POD Save America, Senior Vice President of Marketing at Stamps.com, Mark Krojansky, and Ad Results Media's CRO, Steven Shanks, as they dive into the special relationship between Crooked Media and Stamps.com. You'll also learn about the power of authentic, brand endorsements and how they're driving massive customer growth.