We've all had to negotiate at one point in our lives, but media negotiations, especially in the the audio advertising world, take a certain level of finesse. In this episode of On the Mic with Ad Results Media, our team sits down to discuss the secret sauce behind negotiating in the audio space.

True crime stories are often times more than stories about murder and other horrific acts, and the hosts of True Crime Obsessed are sure to include all facets of true crime in their hilarious podcast. In this episode of On the Mic with Ad Results Media, Lindsay Boyd and Nathan Spell are joined by TCO hosts, Patrick Hinds and Gillian Pensavalle as they discuss the origins of True Crime Obsessed, what documentaries to cover, and the WHY behind true crime.

Investigative journalist and host of Park Predators, CounterClock, and Dark Arenas, Delia D'Ambra, is no stranger to the true crime genre. Throughout her years in podcasting, Delia has worked behind the scenes as a researcher, producer, and host, and has covered countless stories for her listeners and fans. Lindsay Boyd and Nathan Spell were thrilled to get the chance to sit down with Delia and discuss her process, what she's learned throughout the years, and her reasoning behind why we love...

As marketers begin to expand their definition of influencers to those beyond Instagrammers and TikTokers – the time is ripe to explore the similarities that podcasters have with social influencers and how to leverage them as an integral part of an influencer strategy.  

Why do we love stories of true crime? Is it the fear? Is it the thrill? Or is it the feeling of "what if" that these stories often times elicit? In this episode of On the Mic with Ad Results Media, Lindsay Boyd walks Nathan Spell through the science behind why we're obsessed with true crime.

Have you ever wondered how podcasting came to be? Where did this medium suddenly spring from and what exactly was it that launched it to success? In this episode of On the Mic with Ad Results Media, Lindsay Boyd and Nathan Spell take what they have learned throughout their research and outline the timeline of podcasting from 2000 to 2021.

Have you been interested in learning more about podcast ad tech but didn't know where to start? Bryan Barletta of "Sounds Profitable" is here to help break down those barriers and make the technical details accessible to everyone.On this episode of On the Mic with Ad Results Media, Nathan Spell and Lindsay Boyd sit down with Bryan to discuss the ins and outs of the ad technology space.

Representation. Inclusion. Equity. Liberation. Solidarity. Is your organization creating spaces where these important conversations can happen? In this episode of On the Mic with Ad Results Media, Lindsay Boyd and Nathan Spell share space with Ad Results Media's SEEN Committee, a working group created to create, plan, and implement initiatives surrounding difference and inclusion in the workplace.

From Kobe Bryant to Simon Sinek, Jordan Harbinger is no stranger to conducting guest interviews, and he knows a thing or two about people, building relationships, and personal networks.In this episode of On the Mic with Ad Results Media, Nathan Spell and Lindsay Boyd sit down with Jordan to talk podcasting, starting over, and not getting caught up in the "tit for tat".

On November 20th, Steven Shanks, Partner and CRO at Ad Results Media, sat down with Kevin Welsh, Senior Marketing Manager at Molson Coors, to discuss the power of podcasting and the various ways Molson Coors works to actively engage with their audience.If you missed our webinar, or simply want to tune in again, this special rebroadcast episode of On the Mic is the one for you.

As VP of Podcasting at Macmillan Publishers, Kathy Doyle knows a thing or two about the podcasting industry. From creative concepting to podcasting strategy, she oversees some of the most interesting ideas in the podcasting world.In this episode of On the Mic with Ad Results Media, Lindsay Boyd and Nathan Spell sit down with Kathy to discuss her journey into podcasting, being a woman in the industry, and one of Macmillan's newest projects, "Driving the Green Book".

As creatives, it can be difficult to move from all the ideas, to good ideas, to truly great ideas. And that's where creative concepting comes in. In this final episode of The Anatomy of an Ad, Nathan Spell and Lindsay Boyd will discuss how to dive into ad generation and the tools needed to go from "just okay" to "show stopping".

What is the one, powerful tool that is essential to developing lasting advertising ideas? The answer: Strategy. Without strategy, it's virtually impossible to connect your brand to your target audience, and connecting brands is what great advertising is all about!  In episode two of our study of The Anatomy of an Ad, Nathan Spell continues guiding us on our journey through the definition of strategy, what separates good strategy from bad strategy, and some of the strategies behind famous ad...

What are the basics of creative strategy? Whether you're a seasoned professional or just starting out in the advertising world, understanding the fundamentals is paramount to success.In episode one of our latest series focusing on the anatomy of an ad, Senior Copywriter, Nathan Spell, will guide us through creative strategy and defining "brands".

In the third and final installment of our Women In Podcasting series, On the Mic with Ad Results Media is thrilled to sit down with Clio De La Llave, Nadine Robinson, and Madison Catania of Podcast Nation. During this conversation we discuss their journey into podcasting, the launch of a new agency, podcasting being akin to influencers, and the representation of women in the podcasting space.

Tracking podcast data can be difficult. In the past, advertisers have relied heavily on promo codes, vanity URLs, and surveys, and even then, the data would often be skewed leaving advertisers to wonder "Why?"In this episode of On the Mic with Ad Results Media, host Lindsay Boyd sits down with Ad Results Media's very own Andrea Schwarzbach as we chat with Podsights Founder and serial entrepreneur, Sean Creeley. During this conversation we break down the history of Podsights, the importance of...

Dirty John. Dr. Death. Dying for Sex.These are just a few of the hit shows that make up Wondery's extensive library.  And that library wouldn't be complete without the talent and knowledge of women.  Known as one of the top players in the podcasting space, On the Mic with Ad Results Media is delighted to sit down with Wondery's Vice President of Brand Partnerships, Cristina Haro, and VP of New Series, Stephanie Jenz, as we continue on with Part 2 of our Women In Podcasting series.

Boasting over 90 million downloads since it's launch in 2015, LadyGang has become one of the most popular podcasts for women. Launched with the intention to help women feel less alone, the LadyGang has experienced success across the board with their New York Times best-selling book, clothing line, and of course, hit podcast.In this episode of On the Mic with Ad Results Media, we are excited to launch our "Women in Podcasting" series as we sit down with the ladies of LadyGang to discuss...

As we continue our discussion on the importance of work culture, especially during the time of COVID-19, On the Mic decided to take a moment to sit down and speak with our committee heads and get their take on the changes experienced within Ad Results Media since launching employee focused, committee initiatives. These conversations will focus on initiatives including inclusivity, diversity, social engagement, and wellness.  

Across time zones, cities, offices, and working from home, work culture is more important now than ever. In these profound times, we want to ensure that our strength remains intact, and that starts with our foundation.In this episode of On the Mic with Ad Results Media, Lindsay Boyd and Nathan Spell host a round table discussion which dives into the changes that have been made to our work culture over the years, as well as the effects felt by our team members both personally and professionally.

Human Resources departments around the world have been hard at work behind the scenes for months now as the Coronavirus snakes it way through businesses large and small. Here at Ad Results Media, we work to ensure that the culture and health of our staff are top priority. In this episode of On the Mic with Ad Results Media, Nathan Spell and Lindsay Boyd sit down with Ad Results Media's HR Director, Ceena Babukutty, to discuss culture, values, and the changes made during COVID-19.

In this episode of On the Mic with Ad Results Media, Nathan Spell and Lindsay Boyd sit down with Larry Goldberg from Cadence13 to discuss the impact of Coronavirus and the upcoming Presidential election on audio advertising the podcasting space.

The Coronavirus has truly touched every part of our lives from the personal to the professional. On this episode of On the Mic with Ad Results Media, Ad Results partners Marshall Williams and Russell Lindley join Nathan Spell and Lindsay Boyd to discuss the changes that are being made in the audio advertising space, as well as the impacts we're all feeling.

Have you ever stopped and wondered what exactly makes you hit that skip button during an ad? What is the difference between a compelling read that makes you immediately check out a product, and an ad that leaves you feeling "meh" about the whole thing?In this episode of On the Mic with Ad Results Media, Nathan Spell and Lindsay Boyd dive into the creation of a great ad. With mock ads performed by several of our talented voice actors, the team dives into the breakdown of what makes an ad rock...

So you've planned, researched, written, reworked, practiced, and recorded. The final steps to perfecting your podcast now lie in editing and mixing.In this episode of On the Mic with Ad Results Media, hosts Nathan Spell and Lindsay Boyd sit down with our editor, Freddy Trejo, to discuss his editing process and to experience the auditory differences involved.