Tracking podcast data can be difficult. In the past, advertisers have relied heavily on promo codes, vanity URLs, and surveys, and even then, the data would often be skewed leaving advertisers to wonder "Why?"In this episode of On the Mic with Ad Results Media, host Lindsay Boyd sits down with Ad Results Media's very own Andrea Schwarzbach as we chat with Podsights Founder and serial entrepreneur, Sean Creeley. During this conversation we break down the history of Podsights, the importance of podcast attribution, and what the future holds.