Podcasting Insights: Where Are We Going? An Interview with Heather Osgood
Listen now
Description
When you think of conversations happening around the podcasting space, Heather Osgood has to be at the top of your list of sources to turn to. As the founder of True Native Media, Heather is truly a podcast advertising maven. From True Native Media, to the Podcast Broker, and hosting The Podcast Advertising Playbook, Heather is an absolute specialist in the space. In this episode of On the Mic with Ad Results Media, Lindsay and Nate sit down with Heather to discuss her hot takes on programmatic buying, dynamically inserted ad reads, her newest project The Podcast Broker, and of course, the lime green elephant in the room: Spotify. Hosted on Acast. See acast.com/privacy for more information.
More Episodes
Some of 2022's hottest audio topics included brand safety, contextual targeting, making podcasting a top tier player, and creative strategy. As we close out our 2022 On the Mic season, we thought it best to end on a subject that could potentially present a creative option for each of these...
Published 12/12/22
Published 12/12/22
Best practices have a tendency to rule our life, even if you don’t always notice them. There’s the best way to load the dishwasher. There’s the best way to compose an email. There’s the best way to approach an advertising campaign… But what if what we consider to be best practices are actually...
Published 11/28/22