Welcome to OnBrand! In this episode, join host Sarah Grace McCandless as she speaks with Ryan Turner, a global marketing leader whose extensive experience includes building Starbucks’ world-class social media operation. Learn more about what it means to truly listen to customers, what it takes to instill customer-centricity in the heart of brand and understanding the art of connecting through social media.

Welcome to OnBrand! In this episode, join host Sarah Grace McCandless as she speaks with Amy Leclerc about the power of consistency and personalization in branding and franchising and how customer experience makes a memorable impact on consumers of all ages.

Welcome to OnBrand! In this episode, join host Sarah Grace McCandless as she sits down with Greg Diefenbach, managing director of MagellanTV, to discuss how creating personalized experiences for customers through curated — and meaningful — content can boost connection with the brand. They also discuss how the streaming industry is rapidly growing and changing, how MagellanTV delivers on their brand promise of “Television Worth Watching,” and much more!

Welcome to OnBrand! In this episode, join host Sarah Grace McCandless as she speaks with acclaimed customer service and experience expert Shep Hyken, about the difference between “like” and “love” when it comes to brand relationships and how to create lasting connections that ensure repeat customers and encourage them to become long-term brand advocates.

Welcome to OnBrand! In this episode, join host Sarah Grace McCandless as she speaks with Chris Erb, chief executive officer and founder of Tripleclix, about how the gaming industry has grown and evolved and why all brands aiming to connect with Gen Z need a value-driven gaming strategy to foster more authentic engagement and build lasting relationships.

Welcome to OnBrand! In this episode, join host Sarah Grace McCandless as she speaks with Shaina Zaidi, CEO and co-founder of TuMe Beverage Company, about how she drew from her family heritage, along with her experiences as a professional athlete, to build a thriving health and wellness brand that’s redefining the world of sports drinks.

Welcome to OnBrand! In this episode, join host Sarah Grace McCandless as she speaks with Jim Joseph, a global leader in the marketing and communications industry, seasoned author, esteemed professor, and current president of McCann Health North America. Through their conversation, you’ll learn more about how consumers have come to expect transparent, value-focused behavior from the brands they love, what it means to market to customers in a more conscious way, and the best ways for brands to...

Welcome to OnBrand! In this episode, join host Sarah Grace McCandless as she speaks with Sarah Hatter, founder of CoSupport and ElevateCX about how to effectively build, coach, and train your customer experience (CX) teams — and how to support your employees as the landscape of CX evolves.

Welcome to OnBrand! In this episode, host Sarah Grace McCandless sits down with Nigel Barlow, a business innovation speaker, transcendental meditation (TM) teacher, and trustee of the David Lynch Foundation UK, to discuss how wellness practices like TM can help people unlock creativity, why it’s important to think differently, and how this can lead to true innovation to better meet the needs of the world around us. Don’t miss it!

Welcome to OnBrand! In this episode, join host Sarah Grace McCandless as she speaks with Karen Gillis, Director of U.S. Customer Service at Abbott’s Diabetes Care business. Through their in-depth conversation, you’ll learn more about evolving customer care in the digital space, why it’s critical to collaborate across marketing, sales, and service to create a more customer-centric culture, how listening can inform interactions to feel like a one-on-one connection, and much more!

Welcome to OnBrand! In this health-and-wellness-inspired episode, join host Sarah Grace McCandless as she speaks with Emma Barry, a global fitness authority and co-founder and chief creative soul at Good Soul Hunting. Over the course of their conversation, you’ll learn how to infuse passion and purpose into everything you do as a brand, what’s next for the fit tech and lifestyle industries, and about Emma’s new book, Building a Badass Boutique: Your 10-Touch Journey to Designing a Fitness...

Welcome to OnBrand! In this episode, host Sarah Grace McCandless speaks with Kellan Terry, director of Communications at Brandwatch, a powerful research platform that provides vital digital consumer intelligence ranging from brand perceptions across marketing, sales, and service, to industry insights and the impact of events like COVID-19. Social media makes it easier than ever to share opinions, connect with others, or make your voice heard. And for brands, the free, democratized data most...

Welcome to OnBrand! In this episode, host Sarah Grace McCandless speaks with Latané Conant, chief market officer at 6sense Insights Inc., to talk about the importance of relevance in B2B marketing and sales, why delivering data-driven, personalized experiences matters, and her new book, No Forms. No Spam. No Cold Calls.

Welcome to OnBrand! In this digital transformation–themed episode, join host Sarah Grace McCandless as she speaks with Kriti Kapoor, the worldwide director of Intelligent Automation Community & Digital Championship at HP. Through their conversation, you’ll learn more about what it means to strengthen community connections digitally, the power of technology to augment human capability, the value of networking and maintaining a strong support system, and much more!

In this episode, host Sarah Grace McCandless sits down with Jala Smith-Huys, founder and chief blanket boss of Seek & Swoon, to discuss what established companies can learn from emerging brands, how story can be the missing link when it comes to creating connection, and the value of building and growing your brand with passion as your roadmap.

Welcome to OnBrand! In this episode, join host Sarah Grace McCandless as she speaks with KiKi L’Italien, CEO and host of Association Chat, about what the for-profit world can learn from associations and nonprofits, how community can be a shelter when we need it most, and how companies can inject trust into the way they operate. Don’t miss it!

Welcome to OnBrand! In this episode, host Sarah Grace McCandless sits down with David Nadelberg, creator of Mortified, a celebration of stories revealed through strange and extraordinary “teen angst artifacts” that were never meant to be shared in public. The project, now worldwide, has been hailed as a “cultural phenomenon” by Newsweek and has been featured in This American Life, Entertainment Weekly, Time, The Today Show, and more.

In 2009, when Natasha Case was in her mid-20s working as an architect for Walt Disney Imagineering, she realized her passion for design went well beyond physical structures. Combining this with her love for creating delicious dairy and non-dairy desserts led to the idea that would become a women-led, women-run ice cream empire.

Catch OnBrand season one now and a new season coming March 2021!

Welcome to part two of our unique two-part episode of OnBrand! In this episode, join host Sarah Grace McCandless as she returns with Dan Gingiss, an insightful author, experienced speaker, business coach, and innovator in the customer experiences (CX) space. This time around, they’re building on their previous discussion by breaking down the anatomy of a positive brand experience, why word-of-mouth or more organic marketing can make or break your brand, the value of personalization in an...

Welcome to part one of a special two-part episode of OnBrand! In this episode, join host Sarah Grace McCandless as she speaks with Dan Gingiss, a prolific speaker, author, coach, and expert at honing customer experiences (CX) for progressive brands. Through their fascinating conversation, you’ll find out more about the cutting-edge world of CX today, how progressive brands are focusing on their customers through digital channels to create powerful connections, and what might be around the...

In this special “guest duo” episode of OnBrand, join host Sarah Grace McCandless as she speaks with Oscar Ayala, senior director of Learning and Development, and Savannah Van Voorhis, senior manager of Brand Experience and Neighbor Insights at Prometheus Apartments. During the course of their panel-style discussion, you’ll learn more about what it really means to foster community engagement, why it’s crucial to be purpose-driven as a brand, and much more!

Welcome to OnBrand! In this episode, host Sarah Grace McCandless speaks with Julie Liegl, the chief marketing officer for Slack, about how they designed a more human way to work, the value in doing so to drive brand advocacy, and how the products and services you offer can help tell your story as a brand. Also discussed: How to foster positive team engagement even while working at home, why it’s important for brands to contribute to a more equitable world, and much more!

Welcome to OnBrand! In this episode, host Sarah Grace McCandless sits down with Michael Roy, the Social Care program manager for Alaska Airlines, to learn more about how progressive brands are building real, tangible value for their customers and creating powerful, lasting engagement through social media. Don’t miss their talk on the role of data in social media customer experiences (CX), how Alaska’s commitment to safety has informed their behavior and marketing during the pandemic,...