As an outdoor lover and CEO of Camping World, Marcus was immediately drawn to The Parks Project,what’s called a Mission Based Business. Founders Sevag and Keith had a goal to start a business that would support them but also support America’s National Parks. By selling mod graphic tees and other hip outdoor themed merch, they’ve donated millions to support National Parks. Marcus sees their potential but honestly tells them their lackluster sales pitch “sucks.” Enter Marcus’s friend award-winning journalist Soledad O’Brien who brings her journalism skills to tailor the guys’ sales pitch into a love story that speaks.