This episode comes out for free on 9/15, and is available early and ad-free for Wondery+ subscribers. If you live anywhere near the DC area, you’ve probably stood in line for a veggie-based Chaia Taco. With over 3 million tacos sold, owners Bettina and Suzanne have squashed the idea that vegetables don’t belong in a taco, attracting even die-hard meat lovers to their two restaurants. Marcus sees a business that could explode with the right franchising strategy, so he invites Grammy award nominee and Nashville native John Rich to share his restaurant expertise as well as a tacos jingle he comes up with on the fly.