00:35 Intro00:59 Marcus Collins01:34 Understanding Motivation around our behavior02:02 Influencing behavior02:17 Get people to move02:46 Antecedents to Motivation03:07 No force greater than culture03:41 Culture is a system05:56 Norms vs Culture06:36 A system of system - Raymond Williams08:57 Consumption references10:23 We hold many identities11:50 Signaling identity- social animals13:06 Signaling and Motivation15:38 Sociological impulses to move17:25 Gap in Knowledge- Lowenstein19:19 Hip-Hop culture20:35 Discourse drives cultural change21:07 Culture: a meaning making system23:21 Influencer Marketing28:01 Unmet need creates discomfort31:38 The Brooklyn Nets32:58 Propaganda Theory34:54 Cracking the code36:19 How you see the world38:15 Who are people like me?39:03 Cognitive fluidity41:50 The quiet internet46:03 Taking agency to create what's around me47:13 The value of repetition48:00 Culture can't be an event49:20 Collective effervessence51:57 Cancel Culture56:12 Predictably Irrational - Dan Ariely57:07 Steve Jobs- "make a dent in the universe"