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Spectrm.io
The One to One Consumer Marketing Podcast
The One to One Consumer Marketing Podcast is dedicated to helping modern marketing teams succeed in a messaging-first and privacy-first world. In each episode, we’ll interview a marketer who is winning with consumer marketing to distill best practices, lessons learned, and actionable tips to help B2C marketers survive and thrive in the future. This show is brought to you by Spectrm.io.
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Ratings & Reviews
5.0 stars from 15 ratings
Love the combo of high level strategy and hyper specific tactical advice. I’m new to conversational marketing and this has a ton of useful things I can steal for my own company
malerasm via Apple Podcasts · United States of America · 06/16/22
⭐️⭐️⭐️⭐️⭐️
Entertaining and Informative 🚀🚀🚀
j0$H.r via Apple Podcasts · Germany · 04/20/22
Recent Episodes
Max speaks with Axel Adida, Chief Digital Officer at Beiersdorf. They discuss how marketers need to be flexible "in mind and skills" with technological and customer behavior changes, especially when initiatives like cookie deprecation are shifting how to grab customer attention. They also talk...
Published 02/27/24
Max speaks with Nadine Fuller, Sr. Director, CRM & Customer Activation at hear.com. They discuss hear.com's strategy for communication that includes choosing the right content, channel, and timing, as well as how to keep customers engaged when there may be years between purchases. They also...
Published 02/20/24
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