Joe Williams is the Business Development Manager for Cicerone, which for over 50 years has been one of the very best publishers of outdoor guides to exploring the hills, mountains and countryside of Britain, Europe and the world. He is also an enthusiastic all-rounder in the mountains, though his main area of focus is endurance mountain ultra running. In this episode we ask Joe how we got into running, hearing stories from his adventures in high mountains across the world, and we learn what it takes to create a good guidebook.