Email is one of the PILLARS of running an online business and has been pretty much since its infancy. Though social media is great, generating likes and comments, shares, and regrams doesn’t mean much if you’re not leading your audience into your sales funnel. For the last guest episode of the season, I’m speaking to C.J. Thomas, founder of Simply Healthy Marketing. C.J. is also an Online Business Launch Lab guest instructor and I am always so inspired by her teaching style and savvy...

Photos are one of the best investments you can make when you’re first launching – or relaunching a brand. But not all photos are created equally. Choosing a photographer who not only gets your angles, but also gets your brand, is of the utmost importance. Today, we're talking to the photographer behind my new brand photos: Shelby Dubin of Shelby Dubin Photography. Shelby is a professional dancer turned photographer living in Detroit, Michigan. Visual arts have always been her passion, and...

Video is powerful. I always say that besides face to face, video is the closest connection you can have with someone online. And we all learned that in 2020, when the world all but shut down. Suddenly, we all had to pivot our events to Zoom, our entertainment to streaming, and our favorite creators became our coworkers through their digital content. And those connections we’ve made don’t seem to be going anywhere. By 2022, online videos will make up more than 82% of all consumer internet...

Oh, TikTok: aka the great unknown. For me, at least. Just when I was getting comfortable; my Instagram followers were steadily growing, YouTube views were up... TikTok took over. Andrea Mora is here to help clear things up.  Andrea is a viral marketer born in Venezuela, and currently based in Los Angeles. Throughout her career, Andrea has had the opportunity to help brands like Tiësto, Upwork, The Russo Brothers, Tencent, TikTok, and more, reach larger audiences and tell authentic stories...

According to the American Marketing Association, “A brand is a name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers.” But what happens when the one you’ve spent years, dollars, and copious amounts of energy creating… no longer represents you anymore? Enter: the rebrand. Open for enrollment (class starts in January 2022) - Online Business Launch Lab™ accelerator program:...