We're back after a short Christmas break to continue the 'Behind the Business' series on Online Marketing Basics for Busy Website Owners. In this episode, you'll hear from Nikki Jones from online book subscription business 'The Bookish Mindset' to talk all about what led this project management professional to launch an online subscription business during the recent pandemic. We also delve into the day-to-day challenges of running a subscription business and I get the lowdown on what drives someone to want to start a business about their passion. I also geeked out heavily with Nikki about books too which I hope you enjoy listening to as much as I did! if you're not a reader then maybe you feel like giving it a go after tuning in. I dare you! - Follow Nikki on Instagram here: instagram.com/thebookishmindset Check out the Bookish Mindset website here: www.thebookishmindset.com Plus check out her book recommendations: Love in Colour and Hood Feminism