We're back after a short Christmas break to continue the 'Behind the Business' series on Online Marketing Basics for Busy Website Owners. In this episode, you'll hear from Nikki Jones from online book subscription business 'The Bookish Mindset' to talk all about what led this project management professional to launch an online subscription business during the recent pandemic. We also delve into the day-to-day challenges of running a subscription business and I get the lowdown on what drives...

Back in 2020 Caroline Churchman worked at a care home and had dreams of taking her fitness business full-time. By the end of the year, she had done exactly that and I was privileged to see this transition in her life as she had used the Supercharge Your Website Membership to build her website and launch online. A year later I asked caroline to come onto the podcast and share with us how she did it and the challenges and rewards she has experienced since. You'll hear the common story from...

If we've learned anything from the past two years, it's that it's possible to move a business that required you to help people in-person fully online. We have had the tools for a few years but the intent had never been there...until there was no other choice. This is where this week's guest Emma Last, from Progressive Minds found herself at the start of 2020 as her coaching and training business was grounded as we all locked down. In this episode of Online Marketing Basics for Busy Website...

Welcome to this episode of the podcast, which is part of a series we're running at the moment called 'Inside the Business, where I talk with business owners about their day to day challenges running a business in the online space. Collette Stevenson from postgrid.com joins me for a second interview and you may remember her from a previous episode of the podcast where we chatted all about what makes a great website design. Since then she has managed to launch a business called Postagrid that...

On this week's episode of 'Online Marketing Basics for Busy Website Owners' podcast, I'm continuing the series 'Inside the Business' by chatting to Joppe Coelingh Bennink. He's managed to quit a corporate career and build up several product businesses all while becoming an expert on the platform that he built them on (Amazon). Now an owner of his own Amazon marketing consultancy business, he's here to chat with us all about his own business growth. I also manage to get some really great...

Online Marketing Basics for Busy Website Owners is back with a new series called "Behind the Business" where I chat with new and familiar faces in my community about what it's taken for them to grow their business online. In this first episode of this 10-part series, I chat again with Sarah Latham, owner of Friends and Canine Dog Treats. I first interviewed her when I launched this podcast back in late 2020 and she had just ditched her job to take the business full time. It felt right to...

Back in 2018, I knew I wanted to help teach small businesses and not build websites for a living, and I happened on a course that showed me how to create a course. During that process met my friend Cat Archer Underwood, known back then as The Brandologist. Cat was aiming to try and do the same mass reach of her branding services to small businesses and as I was with website owners and although have gone down slightly different paths, our big goals have remained the same of wanting to help...

On this week's episode I'm talking to Dr Hannah Gibson, former biologist turned website copywriting expert to geke out on what makes copy convert and how website owners can go about writing their own sales copy. We talk about knowing your ideal clients inside out, how to research what they really think and then how to use that info to feed into the word your write to sell to them. Hannah runs a monthly free webinar helping business owners write better copy. Sign up to her next free...

In this episode of the podcast, I'm talking about how to manage "the juggle" during the summer holidays - the pressure of running your business while the kids are around. I'm fairly new to all this as it's only the 2nd summer holiday I've had to deal with and certainly don't have all of the answers, so I reached out to various members of my audience to find out how they do it. You'll hear about what I'm doing this summer plus thought-provoking responses from the contributors. Even if you...

In this week's episode of Online Marketing Basics for Busy Website owners, I have a chat with Rochelle Dallas from Course You Can about how to get started with creating an online course. Rochelle is a Business Transformation Coach and mentors businesses specifically on how to create an online course. With the summer coming up, it might seem like a good time for you to do this for your business as online courses are so hot right now! You could potentially turn the expertise and knowledge...

Back in 2020, I managed to get my website hacked and taken over after leaving it vulnerable. Despite working in tech for well over 20 years, even I got caught out! The shame! In this episode, I want to pass on how it happened and how I could have prevented it with the hope that you can learn from my mistakes! WHAT YOU’LL HEAR IN THIS EPISODE: How to keep your WordPress website updateWhy backing your website is importantHow to keep your password and username secure

Do you have an email list that's just sitting there? You're too scared to email your subscribers in case they unsubscribe. Maybe you have no idea what to say? Getting back on the horse with email marketing is something I'm always trying to get website owners to think about as it's so easy to neglect your email list when there are so many other things to do. If this sounds like you, then you're going to love this episode. I managed to bag an interview with Troy Ericson, known as the ‘Email...

An SEO audit is the process of determining how well your website complies with best practises to rank high for keywords and keyphrases on search engine results pages. It's the first stage in finding out what you need to do to get your website seen by your users using search and also by Google and co. In this post I'll show you how to do an SEO audit of your website and how this will help you gain more organic search visitors. We'll cover the tools you need to use and things to watch out for...

Welcome to the best bits from the first day of the Supercharge Your Website Challenge. This week we’re bringing you an exclusive look at what we chat about in the evening live Q&A sessions every day for five days. It's the final day of the Challenge and we're helping our Superchargers understand how to build their website authority by getting other websites to link back to them (otherwise known as "backlinks"). I talk about why this important plus reveal some sneaky tactics to inspire...

Welcome to the best bits from the first day of the Supercharge Your Website Challenge. This week we're bringing you an exclusive look at what we chat about in the evening live Q&A sessions every day for five days. Today it's Day 04 and we look at how your website is viewed by Google and whether you rank for your own business name...or not. It's a simple exercise and gives you an idea of whether you need to do much work to be even seen on the first page of search results for something...

Welcome to the best bits from the first day of the Supercharge Your Website Challenge. This week we’re bringing you an exclusive look at what we chat about in the evening live Q&A sessions every day for five days. It's Day 03 and today we go BIG reviewing the structure of your entire website! We help you look at whether you have too many pages or not enough based on what you have learned about your ideal customer over the past couple of days. Sites we looked at during the session...

Welcome to the best bits from the first day of the Supercharge Your Website Challenge. This week we’re bringing you an exclusive look at what we chat about in the evening live Q&A sessions every day for five days. Today it’s Day 02 and looking at whether you're actually selling from your homepage and making it clear how your ideal customer can do business with you. I cover what makes a great call-to-action whether your are product website or a service-based website. Sites we looked at...

Welcome to the best bits from the first day of the Supercharge Your Website Challenge. This week we're bringing you an exclusive look at what we chat about in the evening live Q&A sessions every day for five days. Today it's Day 01 and we're focusing on the Challengers' ideal customers and the problems that they solve for them. I'll cover some useful takes on how you can stand out from a business marketplace to get the attention of your ideal customer and why it's so important to do that....

This week on Online Marketing Basics for Busy Website Owners, we're going for a trip down memory lane back to the year 2019. Over the past 2 years, I have helped hundreds of business owners build their own WordPress website using my WordPress website build 'bootcamp' course. It's my step-by-step methodology for building client websites that take students through how to buy hosting, a domain name, get WordPress set-up and then build their site using an easy-to-follow page builder plugin. The...

Welcome to this episode of the Online Marketing Basics for Busy Website owners, where I talk to a selection of business owners about how they manage time in their business. Time management has always been something that I've been interested in working as a digital project manager in my corporate past. I managed teams of designers, developers, copywriters, marketeers, all to create and deliver a project on a particular date and within budget. Understanding how long tasks will take to complete...

I am a big fan of how PR can help you raise your website's visibility online and have seen first-hand what great PR has done for some of the members of the Supercharge Your Website Membership. Former journalists turned PR pros, Michelle and Christian Ewen have spent decades writing stories that have been featured in some of the UK’s biggest newspapers – including The Guardian, The FT, The Telegraph, The Mirror, The Sunday People and The Evening Standard and now they help small businesses find...

Back in 2020 I attempted to write 30 blog posts in 30 days knowing that consistent blog writing could help improve my organic search traffic from Google. I only managed to get to 20 posts done in that month, but there has been a lasting effect from the organic search traffic that I get to my website. I learned so much from the process that I've decided to do it again, but this time with a twist! In this episode you'll hear about my history as a blogger and my top tips for writing blog...

In this week's episode of Online Marketing Basics for Busy Website Owners, I make myself accountable for getting my YouTube channel properly started after a few false starts over the past few months. While I'm talking YouTube (and my obsession with it), I also share some useful tips that you can apply to your own YouTube channel to get it seen by more of your ideal customers. If you don't have a YouTube channel, then hopefully by the end of this episode you would have been so swayed by my...

Welcome back to the podcast! I had a week off last week so that I could rest my voice after the Supercharge Your Website Challenge and also welcome all of the new people who joined the membership from the back of that. We're focusing on SEO in the membership this week and so I thought it would be good chance to chat with you on the podcast about the basics that you need to implement on your website so that it can be seen and understood better by Google. On-site SEO, according to moz.com, is...