Is it genuinely worth it to collaborate with a social media influencer? It turns out, people want to buy what other people are buying and using. Social proof is etched into our community. Think Michael Jordan and Gatorade or Nike – he was an influencer partnering up with those brands to elevate them. With social media replacing former norms, ecommerce benefits from joining forces with the right influencer are real. The key is finding an influencer that fits your brand and identity and collaborating in an authentic, approachable way. You want your audience to talk about you, to engage with you, and share how great you are with the world. It’s easier and more accessible than you may think, and there are plenty of opportunities for cooperating with influencers these days, says our latest guest, Kyle Dulay, cofounder of Collabstr – a platform that pairs brands with influencers. --- Want to dig in on how to use social media to your benefit a little deeper? Check out these handy resources: Guide to Influencer Marketing for Ecommerce 11 Smart Ways to Optimize Your Social Commerce Strategy Is Facebook Advertising Really Worth It? --- Use promo code GR-Podcast for a 15% discount on any plan! Check the pricing here. --- Blog: https://www.getresponse.com/blog Facebook: https://www.facebook.com/GetResponse LinkedIn: https://www.linkedin.com/company/getresponse Instagram: https://www.instagram.com/getresponse YouTube: https://www.youtube.com/c/getresponse/videos --- Reach out to us at [email protected] and let us know what you struggle with the most when it comes to marketing automation, and we'll try to make an episode on that topic just for you! --- Send in a voice message: https://anchor.fm/getresponse/message