In today's episode, we learn how to make long-form content exciting again by converting it from a boring old PDF into a sleek flip book. We're joined by Lada - Head of Content at FlippingBook – the company whose engine Apple used to create iBooks to discover what the future of lead-generating content looks like.  --- Experience the power of flipbooks firsthand with a free Global Marketer's Edition available for you right away! Just click on the link below:   http://bit.ly/3RFchtk  Or learn more about the calendar here --- Don't forget about our promo code GR-Podcast for a 15% discount on any plan! Check the pricing here. --- Blog: https://www.getresponse.com/blog Facebook: https://www.facebook.com/GetResponse LinkedIn: https://www.linkedin.com/company/getresponse Instagram: https://www.instagram.com/getresponse YouTube: https://www.youtube.com/c/getresponse/videos --- Reach out to us at [email protected] and let us know what you struggle with the most when it comes to marketing automation and we'll try to make an episode on that topic just for you! --- Send in a voice message: https://anchor.fm/getresponse/message