What makes a perfectly optimized landing page? Today we're joined by Nicholas Scalice from Growth Marketer to give you 7 actionable steps to growing your conversions and driving more revenue through a single channel. We'll be talking about the difference between a website and a landing page, the ultimate copy vs design-first conundrum, and how automation can save you tons of time and money as you go.  --- Learn more about GrowthMarketer at https://growthmarketer.co/ Download the 7 Question...

Marketing is where numbers and creativity coexist in perfect harmony. Today, the CMO of GetResponse shares her take on which numbers matter the most and how automation will help drive more revenue. What is growth marketing and why is it important? How do you build a strong marketing team? What's the role of data in building a successful marketing strategy? Check out the episode and find out! --- Use promo code GR-Podcast for a 15% discount on any plan! Check the pricing here. --- Blog:...

Content marketing is one of the strategies with the highest ROI, and for a good reason! Today, we look into how automation can drive personalization and data-driven decisions for the best results. Is content still king? What's the purpose of personalization? Can you actually make money with content? All that and more in this fresh episode!  --- Additional resources on content marketing automation that goes beyond email: The formula for content marketing automation ROI (webinar) How to...

More than 86% of marketers target the same accounts as their colleagues from sales. Aligning both teams could increase your revenue by as much as 209%. Could automation be the bridge that gets the two teams on the same page? Hubert speaks about the importance of personalization in the early stages of new platform adoption from the sales standpoint. Episode 1.2 covers the marketing perspective on the same issue. --- Some helpful resources to help you bring your sales and marketing...

Some marketing automation platforms can seem high-tech and complicated, even though they all follow the same principles more often than not. Today, we're looking into what it takes to create a truly seamless first-time experience with marketing automation. Przemek has been running (and constantly improving) customer onboarding at GetResponse for years, and he's here to share some of his personal tips & tricks for a successful marketing automation adoption. --- Learn more with these...

The terms "email marketing" and "marketing automation" are often used interchangeably. That is a grave mistake. For our first episode, we're joined by a marketing automation expert who's explaining how email is just the tip of the iceberg, and what great accomplishments you could achieve by automating the rest of your marketing channels. What is email marketing? Why is it important? How to automate most of your inbound marketing processes with email - listen and find out this and much more...

Over the next five episodes, we're looking deep into the slow season – is marketing dead during summer? What processes do you need to focus on the most? Can you still generate revenue in Q3? And – most importantly – how does automation make it all easier? --- In this sprint, we'll be talking exclusively to our very own GetResponse experts, because who knows marketing automation better than the people working with it every day? Also, because it’s the slow season, which means everyone's on...

Welcome to Operation: Automation - the podcast by marketers, for marketers! This is the right show for you, if: you want to be in the know of the latest marketing scoop from different industries; you run global marketing operations and want to keep an eye on what's going on in the world; you are looking for an easy-to-follow breakdown of the most important marketing trends; you simply love marketing and want more of it in your life.  The hosts are: Anna - a dedicated content...