The role of the General Manager is one that's always been intriguing to me, but I've had a hard time wrapping my arms around it. Until now. And on this episode, we’re joined by Kathleen Schindler, GM of Ascender, a new platform and community by Force Management. What’s interesting about Ascender is that it’s basically a start-up within a very well established and successful company, Force Management. And what's interesting about Kathleen is that she had already been at Force Management for nearly a decade when she took on this new GM role for a brand new product. In our conversation, Kathleen answers what it means to be a GM, we dive into how you stay true to your ideal customer when building a new product, and Kathleen tells us what it means to be a "lurker" in a community. You can check out Ascender for yourself at Ascender.co. Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Sean on LinkedIn and Twitter @Seany_Biz, or subscribe to our YouTube channel. Want to work with Sean? Reach out to him and the team at Minot Light Consulting to help with GTM execution at your company. This episode is brought to you by the RevOps experts at Fullcast.io, the go-to-market planning platform. To learn more about them, visit fullcast.io and tell them Sean sent you!