Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1296: Margo Aaron demystifies SEO, transforming it from a daunting task into a manageable one, even for the non-tech savvy. Through her insightful conversation with Michael Tesalona, she outlines the simplicity behind SEO's perceived complexity, focusing on foundational elements and actionable steps that can significantly boost your website's visibility without delving deep into technicalities. Read along with the original article(s) here: https://www.thatseemsimportant.com/business/5-things-you-need-to-know-about-seo/ Quotes to ponder: "No one really knows what Google’s search engine ranking criteria are, but after years of following trends and getting results for clients, we have a pretty good idea of what definitely matters." "If you get those basics down, you’ve satisfied the geek quota and the rest of the time you need to focus on backlinks." "Since Google doesn’t publicly state Page Rank, the SEO community is split on what the ‘gold standard’ is." Learn more about your ad choices. Visit megaphone.fm/adchoices