Join Nate Matherson as he sits down with Ray Grieselhuber for the forty-ninth episode of the Optimize podcast. Ray is the CEO of DemandSphere, a Y Combinator-backed data and analytics platform built for e-commerce and programmatic SEO teams, both in-house and agency. With over 17 years of experience in building and scaling SEO solutions, he leads a team of experts in ML, AI, data engineering, and organic marketing In our episode today, Ray shares his insights on the evolving landscape of SERP features and their impact on user behavior, the challenges of Google’s focus on bigger brands in recent algorithm updates, and why he emphasizes the importance of holistic monitoring of the SERP for effective SEO strategies. Ray highlights the importance of SERP analytics in understanding both past and future trends in search. He also touches on the significance of user behavior metrics in Google's rankings and shares his thoughts on Google's evolving algorithm. Closing the episode is our popular lightning round of questions!   Learn More About Ray Grieselhuber  Ray Grieselhuber is the CEO of DemandSphere, a Y Combinator-backed data and analytics platform built for ecommerce and programmatic SEO teams, both in-house and agency. With over 17 years experience in building and scaling SEO solutions, he leads a team of experts in ML / AI, data engineering, and organic marketing. Links:https://www.demandsphere.com Twitter: https://twitter.com/raygrieselhuber LinkedIn: https://www.linkedin.com/in/raygrieselhuber/