I hear this almost every day, "But Joey, my business doesn't even make 6 figures yet... Do I really need a trademark?"
So often, potential clients and even biz friends of mine associate getting legally legit with how much revenue they're seeing in their biz.
So let me be the first to tell you...
That is the WRONG thing to focus on!
A biz owner who had invested their own money, countless hours of work, and plans for the future into their business... lost it all OVERNIGHT due to a forced rebrand.
Rebrands can happen for a couple of reasons and their impact on your biz can be devastating.
With so many businesses shifting to social media exposure to grow their businesses, I've started to get this question a lot - "I've been using this hashtag for my biz and people seem to love it and associate it with my brand.
So... can I trademark it?"
Hiring a lawyer to take care of your trademark is a big decision!
It’s an investment that shows you believe in your brand enough to protect it FULLY and that you’re ready to show up 100% for your biz.
But what happens AFTER you make that decision and invest in a trademark package??