Have you guys seen the trademark news about Walmart and Kanye!?
At first I thought it was just another ridiculous Yeezy headline… turns out it’s totally legit!
AND it has to do with the number one reason trademark applications get denied.
A biz owner who had invested their own money, countless hours of work, and plans for the future into their business... lost it all OVERNIGHT due to a forced rebrand.
Rebrands can happen for a couple of reasons and their impact on your biz can be devastating.
With so many businesses shifting to social media exposure to grow their businesses, I've started to get this question a lot - "I've been using this hashtag for my biz and people seem to love it and associate it with my brand.
So... can I trademark it?"
Hiring a lawyer to take care of your trademark is a big decision!
It’s an investment that shows you believe in your brand enough to protect it FULLY and that you’re ready to show up 100% for your biz.
But what happens AFTER you make that decision and invest in a trademark package??
You’ve hired Indie Law to handle your trademark.
BUT, there’s a snag: our findings show that there are too many red flags with that specific trademark and we don’t recommend moving forward with it.
That’s worst-case-scenario for you (and most other biz owners)!
So, what happens next?
What if I told you that there was a tool out there that could transform your business for the better. That there was one magical tool that would completely revolutionize the way that you do business. We're talking something that could 10 X your business overnight.
I hear this almost every day, "But Joey, my business doesn't even make 6 figures yet... Do I really need a trademark?"
So often, potential clients and even biz friends of mine associate getting legally legit with how much revenue they're seeing in their biz.
So let me be the first to tell you...
That is the WRONG thing to focus on!
So how close is too close when it comes to trademark infringement and confusing the public?
The line can get pretty thin as you’ll see in the NCAA trademark dispute I’m talking about on today’s live.
It’s both hilarious and shocking - don’t miss it!
So many people right now are talking about the importance of the client experience and gift giving and wow packages that you give your clients to make them fall in love with you, but gift giving is not going to solve your customer support and your customer experience problems.
“Under promise, over deliver” is a biz strategy that's been around forever.
SO many well respected people, across all industries, have even sworn by it.
But I'm sure from the title of this video that you've already guessed my opinion... It's THE WORST.
It’s not your fault. When business owners think of the legal side these days, they typically think of one word: CONTRACTS.
The problem is — contracts alone won’t save your business.
If this legal stuff is confusing for you, you're in the right place, especially when it comes to this distinction that, so many business owners get tripped up on between copyrights and trademarks.
Although business owners aren't craving to work with an attorney the way you might be excited to work with a marketer or sales strategist or business coach, there are really important and actually kind of sexy reasons to work with a trademark attorney.
I get people all the time saying, Joey, I am following you on social, I like what you're doing. I would love to work with you, but just be real with me. Do I really need a trademark? It's a good question.
Let's break down the main reasons why you should consider strongly to prioritize trademarks on your to-do list without getting sucked into all that legal mumbo jumbo. And there are really three main things that you want to consider three main benefits to securing your trademark reasons.
You know I love trademarks, but is there ever a reason ever when you can wait on getting something trademarked in your business, is there ever a good way for you to wait on trademarking with the business?
To give you a little bit of context for the very beginning of this episode, we start out by talking about these two concepts that are pretty important in this world of strengths finder or Clifton strengths, which is a personality test. And it's this idea of basements versus balconies...
I just want to make a quick episode for you to go over just some for things that I think that you should do this year, legally. Just a disclaimer here that you don't need to do any of the things I mentioned on this episode, but I think it's a best practice.
You'll discover Elisabeth's own journey of how she got to understand trademarks better, why they're important. Hopefully some of that sounds familiar or resonates with you and then we end the podcast talking about more advanced questions and issues that she has in the trademark world.
For our last episode for 2020, we tackle how 2 processes can take your business to the next level and Casey Clark of Cultivate Advisors takes a deep dive into those processes, and breaks it down for us.
I know that you know, that one of the most important things, when it comes to building a business is your content. It's your messaging. It's your copy, right? So how do you create copy that converts?
It's not just about being visible. It's about being visible effectively. Which means speaking effectively to scale your business. I can't think of a better person to speak on this subject than my dear friend, Jessica Rasdall.
This is the first episode of our on going set of episodes where you're not just going to have to listen to me talk all the time. That's right. Starting with this episode. We are kicking off podcast interviews with me and some of my best friends, some of my favorite mentors, coaches, business experts.
You're going to start meeting more and more of my friends. So they are other business owners that tackle some kind of a topic that are similar to the legal side. So I'm really, really excited for this next chapter. Next season of owning it episodes.
So let's chat about trademarks versus LLCs. Now, what I'm going to do in this episode is I'm going to talk about the difference between these two different legal thingies, trademarks, and LLCs, in a couple of different ways.