The word content gets thrown around a lot when talking about fitness professionals and social media. The idea of content is very vague and can become misconstrued by most the people that are trying to generate it. On today’s podcast I invited Fitness Director for Men’s Health Magazine, Ebenezer Samuel, to break down the do’s and don’ts when it comes to content. At the base of all the Content we produce it ultimately boils down to programming. So when you step back and look at your feed, what is the type of programming you are promoting to the people that are taking in your insight? Does the “content” you are creating resonate with the person you were trying to be. Listen in to find your voice in programming content production.