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Magentrix
Partner Relationship Management (PRM)
The Ultimate Channel Sales Podcast
Partnerships are the pathway to higher sales - and your customers. Are you equipping your channel partners with what they truly need to represent you? Are you choosing the right ecosystem partners? Do you trust your partners (and do they trust you)? Do you do your part for your partners? As we interview channel chiefs and other partnerships industry experts, we explore these questions and more. We'll share channel management insights on how to navigate partnerships, support your partners, identify weak areas of your partner strategy, discuss the latest industry trends and reports, and...
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Ratings & Reviews
4.8 stars from 18 ratings
Excellent Partner Podcast
Magentrix and Paul Bird in particular has done a fantastic job at collecting experienced and insightful speakers. The session with Jay McBain is particularly valuable and should be required listening for everyone who has the word partner, partnership or channel in their title. Keep up the great...Read full review »
SK-All-day via Apple Podcasts · United States of America · 02/02/23
Great Podcast
I highly recommend this podcast to a broad set of partner-focused individuals and teams, including channel strategists, business development experts, partner marketing and sales as well as partner enablement leaders and managers.
Balz Wyss via Apple Podcasts · United States of America · 01/17/23
Serving customers through a channel of independent business partners is a widely used go-to-market approach. The Ultimate Channel Sales Podcast is a great source of inspiration for professionals within this domain. I enjoyed being interviewed by Paul Bird and having amble time to review the pros...Read full review »
TBK Consult via Apple Podcasts · Denmark · 05/12/22
Recent Episodes
Have you ever heard of a fractional channel chief? This is a concept that's shaking up the industry, and we had the privilege of delving into it with Kameron Olsen, a leading expert with over 15 years of experience. So, what exactly is a fractional channel chief? Unlike a full-time in-house...
Published 04/24/24
How does one begin to integrate AI into their partner programs? Alden Hultgren provides practical advice, from mapping out automation opportunities to designing partner experiences that are not just functional but delightful.  She envisions a future where digital workers become integral to...
Published 03/21/24
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