I think this is one of the biggest obstacles that many of us face as business owners … why does selling often make us feel so uncomfortable?   I honestly don’t think it matters whether you are at the beginning of establishing your business or many years in, most of us face this fear, and it isn't just about the act of selling; it’s about the vulnerability that comes with putting yourself and your ideas out there for the world to see and to potentially judge.   I think perhaps it’s because the process of selling is often equated with rejection. The possibility of hearing a 'no' can feel like a direct critique of not just your product but of your entire effort and vision.   Establishing and growing a business is hugely personal, and it’s especially intense for entrepreneurs who are deeply connected to their products and services—it's like offering a piece of yourself to others.   If this resonates with you, click through to hear more - today’s journal and podcast share my personal stories and how I overcame my fear of selling as well as practical strategies that I really hope you will grab hold of and use to help you overcome this entirely necessary element of running a business.   https://www.philippacraddock.com/podcast-034   I mention within the podcast episode 033 which will help you understand more about identifying your target audience - you will find it here: https://www.philippacraddock.com/podcast-033