Eric Hu is an art director & designer from New York whose genre-defining work and images have inspired visual culture across fashion, music, tech, and more over the last decade-plus. We have a wide-ranging conversation about forming new creative habits in the age of AI & web3, the challenging year that 2023 has been for so many artists, the up-and-down dissonance between being an employee and a freelancer, lessons he learned from his successful 'Monarchs' NFT project, and how vulnerable he's willing to be when it comes to sharing how he creates his work.