Eric Elms is an artist, graphic designer, and creative director based in LA. He recently announced the launch of his new studio S.E.E. (Studio Eric Elms) and joins me to talk all about the name, the work, his process, how he distinguishes between his art practice and commercial design practice and how the two relate to each other. We also get into Eric's beginnings as a teenage assistant to and mentee of Shepard Fairey, a studio assistant to KAWS, and designer for Supreme and how those roles led to where he is today.