This week we speak with Hazal Muhtar, Director of Product Analytics at Wise. Wise probably needs no introduction. Launched in 2011 under its original name TransferWise, it is one of the world’s fastest growing, profitable fintech companies and has been listed on the London Stock Exchange since 2021. Hazal heads up a rapidly growing data analytics team at Wise, and in our conversation, we discuss various topics including the role of data analytics in product innovation in a highly regulated industry, the challenge of building data and technology teams around strategic business priorities, and key considerations when scaling teams.