80% of the battle is getting people to understand your offer. If you’ve ever struggled with people not “getting” your offer, it’s probably because you’re selling clients what they “need” rather than what they “want” Think: “I’ll give you a diet plan” Vs. “I’ll help you lose 20 lbs without giving up pizza”. Or: “I’ll run your ads for you.” Vs. “I’ll take all your marketing off your plate.” If people aren’t buying your stuff, it might not be because of the offer itself. It’s probably just the way you talk about that offer. In this episode, hear how one of our clients, Emmy Sobieski, has perfected the art of turning incredibly complex topics into concepts that people clearly understand – and solutions people really like to buy. Connect with Emmy here: https://www.linkedin.com/in/emmysobieskicfa How I Turn Short Books Into 7 Figures: https://www.peacefulprofits.com/obmm-v3  How We Built A $2.2 Million Business In 12 Months: https://youtu.be/8O9K7YzuUYA P.S. How do you find out what your clients “want” vs. what they actually “need”? There’s a whole module inside the Peaceful Profits Implementation Program that’ll help you do that. Coaches too. Those coaches can be your “pretend client” to pitch your offer to, and they’ll give you specific advice on what to change about your pitch to make the thing you’re selling irresistible to your clients. There’s no limit to how many times you can get them to look at your offer either. They’ll help you refine it until it’s as good as it can be. If you’d like help doing that, book a call with an advisor here to talk about joining the Implementation Program: https://join.peacefulprofits.com/bac-step-1