"Why don’t you just use those guns? whispered a voice in my head that sounded like darkness. You’re never going to get through this. This torture will be your life forever—you might as well end it now. I considered whether death might be easier than the hellish torment I faced." Christy Boulware...

It might seem totally obvious, but people are much more likely to be influenced and persuaded by those that they like, than those that they don’t. MIke discusses the Liking Principle, and how it applies to many areas of life.