Influence: Social Proof
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Description
According to the social proof principle, People are heavily influenced by the actions of others. When attempting to influence others, social proof can be a highly effective tool. The opinion of the masses can help change the mind of an individual, especially if the many are similar in some way to the individual
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"Why don’t you just use those guns? whispered a voice in my head that sounded like darkness. You’re never going to get through this. This torture will be your life forever—you might as well end it now. I considered whether death might be easier than the hellish torment I faced."
Christy Boulware...
Published 09/30/23
Published 09/30/23
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