The employee experience, particularly around wellbeing management at work, is a trend I'm very happy to see increasing. Companies are really starting to realise that staff expect – and deserve – more than just basic benefits.  Because of this, I wanted to ask Jasper Dezwaef, a psychologist with a background in marketing research, to explain how and why businesses are focusing on enhancing the employee experience. The PhD graduate is the co-founder of Wenite, a startup that’s revolutionising wellbeing management by digitalising processes which, in his own words, “are really boring for HR departments”.  By automating survey analysis and storing data so it’s super easy to access, Jasper’s team helps companies improve their employees’ work lives. Wenite assists businesses in figuring out what their staff truly want and need and, maybe more importantly, how to give it to them.  Here’s why Jasper believes that focusing on culture and wellbeing is super important for companies.  Or, if you’re short on time, I’ve also condensed all my key tips – FAQ style – in a summarized, quick-read version right here. Useful links: Take the quiz! Which book do you need to boost your digital transformation in times of crisis?Sign up for the CX Attitude NEwsletterEvery week,  you’ll find a new episode in your favorite podcast player to feed your thoughts. In the meantime, if you want to discuss, ask me a question or react to a topic, I’m easy to find on ... Linkedin , Instagram, Facebook , Twitter