“The funny thing is, at uni I took a marketing course and literally told the guy sitting next to me, ‘If I ever work in marketing, shoot me dead,’” Ilse Van Dyck laughs.  She’s definitely changed her tune since then, having become a performance marketer before launching Boelo, a marketing job board. But that was before she understood the power of data. “I had this very old-school image of marketing, which was that it was just fluff,” Ilse explains. “Sometimes, when I look at other departments, I think, ‘Ooh, it must be really rough not to have tangible results’.”   It’s clear that Ilse loves marketing. But she was also outspoken about the sector’s failures when I interviewed her for People&Digital, the podcast.  Here are some more of Ilse’s thoughts about marketing and how she thinks you can build the perfect career as a marketer.  Intrigued ? Listen to the podcast ! Or, if you’re short on time, I’ve also condensed all my key tips – FAQ style – in a summarized, quick-read version right here. Additional Free Ressources: Sign up to the weekly Newsletter "The CX Attitude", the only CX newsletter that helps you to design your career in the most radical human way!The CX Crash-course : Become an outstanding CX professional - Get confidence, take action & Deliver CX!Find all my freebies on ameliebeerens.com/free-resourcesEvery week,  you’ll find a new episode in your favorite podcast player to feed your thoughts. In the meantime, if you want to discuss, ask me a question or react to a topic, I’m easy to find on :  Linkedin, Instagram & ameliebeerens.com !