D2C Brands have seen some immense growth in the recent future, especially after the lockdown. It has impacted people's shopping habits drastically. People's go-to brands have switched from traditional and primarily known ones to small, homemade, entrepreneurial brands. One of the main reasons...
Published 08/10/22
What is experiential marketing? How do brands utilize experiential marketing strategies?And what are some good practices to follow and bad practices to avoid?In this episode, Pawan Rochwani, who leads events and community initiatives at Pepper, shares his experiences and thoughts around...
Published 08/02/22