Today we’re featuring an episode from our VP of Marketing, Tom Meredith’s podcast, The Customer Acquisition Show. We’ll get into the dynamic world of Meta Ads. Tom, along with top media buyers, unravels the latest strategies that are making waves in digital marketing. They discuss the shift to a full-funnel approach, emphasizing the importance of building brand loyalty and engaging customers at various stages of their journey. The episode covers practical tips on ad hygiene, the effectiveness of Facebook forms post-iOS 14, and strategies for Black Friday campaigns, offering listeners valuable insights into the evolving landscape of digital advertising. Whether you're a seasoned marketer or new to the field, this episode provides fresh perspectives and actionable tips to enhance your Meta Ads campaigns. Chapters: 00:00:00 - Kickoff: Dive into the Dynamic World of Meta Ads on the Perpetual Traffic Podcast00:03:49 - Expert Insights: Ollie and Cameron Discuss the Evolution of Customer Acquisition00:05:47 - Full Funnel Mastery: Unpacking the Impact of Comprehensive Marketing Strategies00:15:57 - Perfecting Your Ads: The Critical Role of Ad Hygiene in Digital Marketing00:20:44 - Audience Building Tactics: Harnessing the Power of Facebook Forms in the Post-iOS 14 Era00:22:33 - Holiday Sales Strategies: Winning Approaches for Black Friday 2023 Campaigns00:27:42 - Consumer Insights: Delving into Consumer Behavior and Funnel Optimization00:37:16 - Wrap-Up: Recap and Key Takeaways for Boosting Your Meta Ads Campaigns LINKS AND RESOURCES: Beyond Conversion Ads Engaging Evergreen Marketing StrategiesWhat's Working Now in Meta Ads? - Quick Tips & Hot Takes to Boost Your Digital MarketingTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedIn Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!